Wacom Bamboo: A print ad

This is a print ad for the Bamboo tablet. Being a graphics tablet, the psychographics are quite obvious. Hahaha. Anyways, this ad focuses on people with interests and hobbies in art as that is the purpose of a tablet.
 Being quite expensive, this tablet focuses on people in the middle class who can afford them.

The pen with many tools emphasizes the technological prowess it has and the creativity possible. This is creating a need to dominate as it is saying that we lack those tools currently and cannot be as creative to our full potential if we do do not buy. A pen holds the ability to do so much and they are saying that theirs can do more. This is an example of avante garde as it saying their product is special because it has the extra tools. Under the pen is the actual tablet itself with a simple, blue background. This is creating a positive mood where the customer feels they have many possibilities in drawing.

The words say, "Creativity has no boundaries." The word "creativity creates the perfect connotation for their psychographic. The words "no boundaries" makes the customer feel like their skill can go as high as possible which is, again, a need for dominance.

The words also use a simplistic font placed at the bottom which further emphasizes the mood I mentioned earlier. They are black while the tablet itself is also black which associates those words to the tablet better.