Psycho-Pass Movie PV

This PV was released sometime near the end of Psycho Pass 2. Urobuchi Gen will be writing the script along with Fukami Makoto which made me really happy. Throughout this PV, there is text accompanied by voice to build up hype. The PV starts by having text come on the screen saying, "A future world where a every person's psychological state can be scanned and quantified." This is attracting point of the series, making people imagine what a world would be be like if that was true. All while having a character talk about the plot of the story, foreign terrorist invasion, the video does not put itself looking at that character but new unknown characters. The camera shows different shots of Akane, showing her determination. After that, text is placed in the middle of screen saying that the world is the stage while having an airplane fly across. Showing the war that is going to happen in this world, there is also a foreign character introduced.
After that intense moment, the PV starts adding intense text to the middle and music that fits the mood, mentioned in an earlier media blog. This constant addition of text to the middle of the screen while switching to video and having someone calmly give some exposition while being towards the end of the video makes the viewer remember this part better.
One of the most prominent moments in this PV is when Kougami is reintroduced. He has not really made an appearance in season two which made some people unhappy. With this movie showing this, it makes the psychographics more clear. Get it? Psychographics. Psycho-Pass. Haha. I made the same joke but with graphics on another media blog. Anyways, it targets people who are already fans of the series and are looking forward for advancements in the story. Although not narrow, Gen probably made the the target demographics regarding age not children because of the gore and the deep Orwellian themes it explores.
The PV ends with Akane saying, "You are under arrest" which is something she says as an advocator of justice. The very end shows the release date with background that looks like the setting season one had which makes people think about that story and makes them want to see this even more. There is a darker color scheme to set a more serious mood.
On a side note, the animation looks really pretty. I cannot wait to watch this.

Merchants of Cool

In class, we watched a film called Merchants of Cool. It discussed businesses' desires to find out what is "cool" and sell it to teenagers. However, as companies are searching for what is cool and as teenagers are trying to match what is cool portrayed by the media, the line between media and teenagers is blurred. The video introduced interesting phenomenons such as midrifts and mooks. Midrifts are an archetype where young girls know how to act sexually as the result of media's oversexualization. Mooks are an archetype where young people are arrested in adolescence, never grow up, and "don't care." Midrifts are very common in our society today. We can see them all the time. Mooks are also very common.

During a part in the video, someone went in a teenager's room to gather information on what is "cool." That part has gathered mostly negative reactions from many people, considering it creepy. However, I am pretty sure the teenager is getting paid to do this, so it must have been consensual. I do not see what is wrong with it.

We shut the door in their bedrooms and talk to them about issues that they feel like are really important to them. We talk with them about what it's like to date today, what it's like dealing with their parents, what things stress them out the most, what things are, like, really on the hearts and minds of them and their peers.

This type of information seems like it is not very secretive and it would be great if a person could be paid to tell that information. However, this does contribute to the issue I mentioned earlier about the blurring line as this type of information is helping out the media create content that is more appealing to their audience. They use this information to create a cool image and teenagers try to match that. I do not know how many people they surveyed by going in their house, but it should have been a lot because one person is not a good sample size.

Reboot PV

Created by JimmyThumb-P and illustrated by JET, this PV features Miku (blueish green hair), Zimi (brown hair), and Luka (pink hair). This video starts off with the three friends playing. Zimi then gives her two friends star shaped key chains as a symbol of their friendship. The three girls walk around town with their umbrella together. Another time, as they are eating ice-cream, Luka pushes Miku which makes her drop her ice-cream. Miku responds by pushing her too. This causes Luka and Miku to fight and as an effect, Luka's keychain falls to the ground. Zimi heads towards it and attempts to retrieve it, but she is hit by a truck and dies. When Miku and Luka are at her funeral, Miku yells and cries, probably blaming herself for what happened, while Zimi's spirit is still there. As time goes on, Miku and Luka grow further and further apart as when Luka looks at Miku, she just looks away, all while Zimi watches. Although Zimi is unable to rest peacefully, she still follows Luka around. Seeing a poster about an astronomy research society with a star (just like the star that Zimi gave), she decides to join, but when she enters she sees that Miku is also there. She tries to leave, but Miku grabs her by the hand and does not let her leave. They start crying and reunite as friends. The two friends return the the place where Zimi gave them the key chains, turning them into a necklace and an earring.  Zimi's soul, finally seeing that her two friends finally reunited, is able to rest peacefully.

This media experience made me feel sad by affecting me emotionally. The very girl that united them with a symbol ended up dying which seemed very unfair. This reaction is not exclusive to me as many other people felt the same way. It is appealing to a person's very emotions.

There are great camera angles and colors in this video. In the beginning, the camera looks towards the sky as they are together with their friendship with a yellow, bright type of color. This color represents the strong bonds they have with each other. It fits perfectly with the stars that are placed with the sky. After Zimi is killed, the mood changes completely. There starts to be more black after Zimi's death like with the thick clouds, heavy rain, and black cat. People associate black with a more negative feeling. At the end when the friends reunite, the weather is not bright orange in the beginning but is not cloudy either. It is a bright night sky with stars out that represent their friendship.

This video was made for the music, so it is, of course, prevalent. The lyrics contain words like "fading," "remember," and "grief." These words's connotations further help emphasize the video's appeal to a person's emotions. The song is very relaxing and sad because of how it is sang. The plot I described earlier even further emphasizes this because the very person the unites them together through the power of friendship is killed and causes their friendship to fall apart. This causes their audience to place themselves in their shows and think about what it would feel like.

Overall, to me, this video represents the power of friendship and truly appealed to my emotions. Just like many others, points in plot where she died and at the end where they were reunited were the most memorable. This is one of my favorite PVs. People other than me might interpret this different than me if they, for example, hate this type of music or maybe if they are not fans of animated works.

Psycho Pass Opening 1- Abnormalize

This song is the first opening for the anime, Psycho Pass. 

The background of this video and the lyrics both carry a darker connotation which creates a more serious mood. The song relates to the anime.

Things that I can’t show to anyone are flooding my mind
I’ve gone lost in a world where not even mistakes exist

This is referring to to the anime, a society where people cannot hide anything as scanners will constantly be scanning your mental state. They have to constantly repress their ideas which makes them become vegetables.

This is a “world” phenomenon where only the visible things are real
and that has been rubbed in to an unbelievable degree
So can I expose it for what it is?

This is referring to the price of that kind of society. The citizens are ignorant of how the society actually functions and just continues to live.
You’re also in this plastic beautiful world

In a world that’s too pretty, I can’t see the light for some reason

 This is talking about the perfect society where scanners scan you, determining the possibility of you committing a crime and the lack of joy in that kind of society as he cannot see the "light."
Through the song, the idea of a society of living without stress and having everything predetermined is examined. It is pretty Orwellian. People cannot struggle over what they want to be or other important decisions. They are just following what the system says is better.



The song is a rock song which matches the message it is trying to convey. Using a more relaxing song or a more happy melody song would not have given off a serious mood.

This song was sung by Ling Tosite Sigure who sing these moods of songs for different anime.

The visuals in the beginning consist of blue and green colors which contribute to the negative mood. There is also a woman falling in deep water, probably because they are unable to escape the society. The visuals are a bit abstract which is a good way to attract someone's attention (gestalt).

Different people may view this message differently than me. People who are unfamiliar with this type of animation might just think it is just some strange video. I liked this opening video because it related perfectly with the anime. 

Wacom Bamboo: A print ad

This is a print ad for the Bamboo tablet. Being a graphics tablet, the psychographics are quite obvious. Hahaha. Anyways, this ad focuses on people with interests and hobbies in art as that is the purpose of a tablet.
 Being quite expensive, this tablet focuses on people in the middle class who can afford them.

The pen with many tools emphasizes the technological prowess it has and the creativity possible. This is creating a need to dominate as it is saying that we lack those tools currently and cannot be as creative to our full potential if we do do not buy. A pen holds the ability to do so much and they are saying that theirs can do more. This is an example of avante garde as it saying their product is special because it has the extra tools. Under the pen is the actual tablet itself with a simple, blue background. This is creating a positive mood where the customer feels they have many possibilities in drawing.

The words say, "Creativity has no boundaries." The word "creativity creates the perfect connotation for their psychographic. The words "no boundaries" makes the customer feel like their skill can go as high as possible which is, again, a need for dominance.

The words also use a simplistic font placed at the bottom which further emphasizes the mood I mentioned earlier. They are black while the tablet itself is also black which associates those words to the tablet better.